REAL-TIME AI ASSISTANT FOR
B2B SALES TEAMS
Integrated with Salesforce, HubSpot, and Pipedrive to support your sales team in real time, from lead generation to closing deals.
Des agents IA qui connectent votre CRM, vos cas clients et vos appels pour assister vos commerciaux pendant chaque conversation, en temps réel pour rassurer vos prospects.
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LE COPILOTE IA DES COMMERCIAUX QUI FAIT GAGNER PLUS DE DEALS
The Challenges Facing B2B Sales Teams in 2026
Sales lose deals due to a lack of concrete customer evidence
The B2B sales cycle grew by 19% between 2020 and 2023
marketing content is never used during appointments
En moyenne 4 deals sur 5
This is the price that a salesperson in the ramp-up phase can cost
*Sources: Gong.io Sales Report, HubSpot State of Sales, CSO Insights.
Des retours clients concrets et contextualisés, adaptés à chaque segment ou vertical. Faciles à partager, prêts à l’emploi. Parfait pour la réassurance commerciale.
Enregistrement, ingestion et résumé IA des échanges avec extraction automatique des insights clés.
Mise en relation prospect-client pour prise de référence authentique et immédiate sans friction via un chat sécurisé anonyme, semi-anonyme ou nominatif.
Le copilote IA aide les commerciaux à chaque étape. Il propose les bons arguments, les bonnes preuves et les bonnes questions pour mieux convaincre. Il améliore les échanges et facilite les relances. Même sans expérience, chaque conversation devient plus crédible.
Page de preuves partageables qui s'intègre parfaitement dans le parcours d'achat B2B avec scoring de fiabilité tiers pour rassurer les prospects.
Valfred helps your sales team boost your sales
ou have 10 seconds to address this objection. Valfred gives you the answer in 5 seconds no need to dig through your notes, Drive, Notion, or CRM.
How do you find the right customer case study in the middle of a sales call?
Valfred analyzes the context and automatically displays the most relevant case study: same industry, same challenge, same company size. In just a few seconds, you have the case study that makes all the difference.
How should you respond when a prospect mentions a competitor?
Valfred displays the right battlecard in real time, complete with quantified real-world evidence and verified customer case studies. Every objection is addressed instantly.
How can you help your sales reps find the right pitch during a call?
The AI co-pilot Valfred analyzes every conversation in real time and suggests responses to objections, relevant evidence, and detected buying signals. Before the call, it prepares personalized icebreakers and prospecting packages tailored to each industry. The result: even a junior sales rep can perform like a top performer from their very first calls.
How can you streamline the customer referral process during the sales cycle?
Valfred lets your prospects communicate directly with your existing customers via a secure chat. The conversation can be anonymous, semi-anonymous, or named, depending on the desired level of confidentiality. With just two clicks, the referral is complete. It’s a feature you won’t find anywhere else.
How can you automatically populate your CRM after a sales call?
Valfred records the conversation, generates a structured summary, and syncs key insights to your CRM: next steps, identified objections, and buying signals. No manual data entry, just reliable data.
How can you reassure your prospects when you’re not there?
Testimonial page with a reliability score. Valfred generates a shareable testimonial page featuring your key metrics, client case studies, and verified reviews, complete with a third-party reliability score. Send it after the call or let your prospects discover it on their own. Your credibility works for you 24/7, even when you’re not in the loop.
AI-powered Sales Enablement
natively integrated with your CRM
Comparison of AI-powered sales enablement tools in France
| Fonctionnalités |  |  Claap |  NOOTA |  MODJO |  FIREFLIES |  GONG |
|---|---|---|---|---|---|---|
| AI co-pilot | ||||||
| Real-time AI assistant | ||||||
| Sales coaching | ||||||
| Call recording | ||||||
| Automatic note taking | ||||||
| CRM integration | ||||||
| Scoring | ||||||
| Structured success stories | ||||||
| Industry battlecards | ||||||
| Verified testimonials | ||||||
| Secure chat | ||||||
| Automated email follow-up | ||||||
| Forecasting | ||||||
| Clone Top Performer |
Our pricing
Discover Valfred for free, without commitment.
- 1 Cas clients
- 1 standard battlecard
- 1 discovery AI co-pilot session
The essentials to structure your sales.
- AI co-pilot: Real time via note taking + conversational AI
- Call volume: 15 hours/month included. +Booster Pack (+5h for $5)
- 5 Success Stories
- 10 Battlecards
- CRM auto-fill: included via notes and reports
- Web intelligence: 5 Insights/month
- Secure chat
- 1 Proof page + unlimited scoring
Full access to all features and AI.
- Unlimited access to all features
- AI co-pilot: Real-time Audio, live suggestions during exchanges + conversational AI
- Call volume: 60h/month included. +Booster Pack (+5h for $5)
- Unlimited success stories
- Unlimited battlecards
- CRM Auto-fill: included via audio, notes and reports
- Unlimited web intelligence
- Secure chat
- Proof page + unlimited scoring
Complete and tailor-made offer for major accounts.
- Unlimited access to all features
- Dedicated support
- Tailor-made offer
- SSO
- Intégrations custom
Try the real-time AI assistant for your sales teams
See how Valfred supports your sales reps in real time during their calls: handling objections, sharing customer case studies, and providing sales materials. Everything comes at just the right moment.
Do you have questions? We answer it here
Find out how Valfred integrates with your processes, secures your data, and simplifies your day-to-day business operations.
Proof-as-a-Service (not to be confused with Platform-as-a-Service) is an approach that centralizes, organizes, and automatically makes customer proofs of value (testimonials, case studies, references, and key metrics) available exactly when a sales representative needs them.
Unlike traditional tools that store this evidence in rarely accessed drives or wikis, Proof-as-a-Service injects it directly into the sales workflow: during a call, in a follow-up email, or via a shareable proof page.
The goal is to shorten the sales cycle by overcoming objections faster using contextualized and verifiable evidence. Valfred is the first French platform to offer this model, featuring an AI co-pilot that suggests the right evidence at the right time based on the industry, company size, and objections detected in real time.
Gong is designed for large teams (100+ sales reps) with a focus on post-call analytics and pricing starting at $100 per user per month.
Valfred targets SMEs and startups with a different approach: rather than dashboards to analyze after the fact, the AI co-pilot intervenes during the call with real-time suggestions for talking points and evidence. Valfred also generates a closing probability score after each interaction.
Another difference: Valfred is French, hosted in Europe, and natively GDPR-compliant.
In summary: Gong analyzes after the fact; Valfred provides live assistance.
Modjo is excellent for conversational analysis but is optimized for teams of 15+ salespeople, with pricing that reflects this target audience.
For teams of fewer than 10 people, Valfred offers two key benefits:
Real-time assistance: During the call, Valfred suggests responses to objections and displays key information about the prospect. No need to wait until the call ends.
Automatic pre-qualification: After each interaction, a conversion probability score helps prioritize the pipeline without the need for a dedicated SDR team.
Pricing is tailored for small teams, starting at €29 per user per month.
The ROI of an AI-powered sales enablement tool is measured across three main areas.
1. Improved conversion rates: Teams using conversational AI see an average increase of 15% to 25% in their closing rates (source: McKinsey 2023). For a team that converts 20% of its demos, this translates to a rise to 24–25%.
2. Shorter sales cycleAccording to Gong Labs, AI-assisted deals close 18% faster thanks to better lead qualification and quicker handling of objections.
3. Time savings for sales repsA sales rep saves 4 to 6 hours per week on note-taking, reporting, and searching for sales arguments (source: Salesforce State of Sales 2024).
Real-world example: For a team of 5 sales reps at €60/month/user (€300/month total), the break-even point is reached as soon as an additional deal worth €3,600/year is signed thanks to the tool. Most companies see a positive ROI by the third month.
Valfred offers a plan starting at €29 per user per month, which further lowers the break-even point for SMEs.
Yes, Valfred is 100% GDPR-compliant. All data is hosted within the European Union with end-to-end encryption. We integrate with your existing tools (Salesforce, HubSpot, Pipedrive, Slack) without changing your processes. Every customer retains full control over the visibility of their data: consent tracking, on-demand export, and deletion upon request.
Conversational intelligence is a technology that automatically records, transcribes, and analyzes sales conversations (phone calls, video conferences, meetings) to extract actionable insights.
It uses AI and natural language processing to detect: customer objections, buying signals, prospect sentiment, topics discussed, and the ratio of speaking time.
Key players include Gong (U.S.) and Modjo (France). Valfred (France) stands out for its real-time assistance during the call, whereas others analyze the conversation after the fact.
Pricing varies depending on the features:
Entry-level (Fireflies, Otter.ai, Valfred): €15–30 per user per month for basic transcription.
Mid-range (Modjo, Claap, Valfred): €50–100 per user per month, including conversational analysis, coaching, and CRM integrations.
High-end (Gong, Chorus): €100–200/user/month, often with a minimum of 20+ licenses.
Valfred offers a Starter plan at €29/month and a Pro plan at €59/month per user, with real-time support included starting with the Pro plan.
The average B2B closing rate ranges from 20% to 30% depending on the industry (source: HubSpot 2024). To improve this rate, three strategies have proven effective.
1. Address objections more quicklyAccording to Gong Labs, sales reps who respond to an objection within 10 seconds are 30% more likely to close the deal. The challenge: finding the right argument under pressure. Real-time assistance tools suggest the appropriate response the moment an objection is raised.
2. Use social proof at the right moment52% of B2B buyers ask for customer references before signing (source: Demand Gen Report). Having a relevant customer case study on hand during the call—not in an inaccessible cloud drive—speeds up the decision-making process.
3. Better qualify to prioritize the right deals
Teams that use a closing probability scoring system save an average of 15% of their time by focusing on high-potential opportunities rather than spreading their efforts too thin.
Valfred combines these three levers: real-time assistance during calls, automatically suggested contextual customer case studies, and post-call scoring to prioritize the pipeline.
An AI co-pilot for sales calls is an intelligent assistant that analyzes the conversation in real time and displays contextual suggestions while the salesperson engages with the prospect. Unlike post-call analysis tools that provide a debrief after the fact, the co-pilot intervenes when the salesperson needs it.
Concretely, the AI co-pilot detects objections as soon as they are formulated and immediately proposes appropriate counterarguments. It displays the prospect's key information (exchange history, pain points identified, decision-makers involved) without the salesperson having to leave the conversation to search the CRM. It also alerts on buying signals or moments of friction to adjust the live discourse.
The impact on performance is significant: salespeople equipped with a real-time co-pilot reduce their response time to objections by 40% and increase their conversion rate by 15 to 20% according to initial feedback from the field.
Valfred integrates this real-time co-pilot functionality combined with automatic post-call pre-qualification, allowing sales representatives to be coached during the call and then to prioritize their pipeline immediately afterwards.